A Change Will Do You Good

Inspired by the courageous thinking and smart ideas of their team (or threatened by the almost-successful revolt), Lanier, Brian, and Lora are making some big changes at The AD Company.

First, they've changed our name. That's right, you can't call us The AD Company anymore. Well, you can, but we'll just have to correct you because we're now...drum roll please...ADCO. 

Yes, we know ADCO sounds a lot like The AD Company, but it's a little bit different because we're a little bit different than we were when we picked The AD Company as a name. I mean, we don't just do ads. We do everything that's marketing-related--strategy, creative, and interactive. We do logos, websites, strategic marketing plans; you name it, we do it. So The AD Company (or the company that does ads) just didn't seem to fit as well as it used to when we were just a design shop cranking out ads. In fact, ADCO feels like a natural evolution because you've been calling us that for years. We just decided to join you.

Second, we're rolling out a whole new brand. And when we say "brand," we don't just mean "logo." We mean that we spent many hours thinking and talking about who we are and what we do and how we communicate who we are and what we do. And after all that, we created a new logo that's all about movement, creativity, communication, energy, and infinite possibilities. And we wrote a new tagline--ideas move--which is all about our belief in the power of ideas. And we're doing some other branding things too--like renovating our office space and adding new products and services. So although we're the same great folks who do great work and who take care of your needs, we're starting to look a little different. But don't be alarmed; it's still us.

And finally, we've launched a new website. It is the number one source of information on us so we'd really like for you to see it. Check it out here. 

As you can see, we're changing like crazy around here. 

New Partner

New Name

New Brand

New Website

But we love it. We're feeling more energized than ever, and we hope you're just as excited as we are about the new and improved ADCO.

New Leadership

Lanier has emerged victorious in the race for ADCO President. He faced rebellion from his staff. He endured mudslinging from his competitors. He withstood challenges and criticisms heaved from all directions at him and his 18-year reign.

But Lanier still stands. Tall and proud and determined as ever. 

In the wake of his victory, Lanier made an unexpected announcement (well, unexpected only to those who haven't seen him locked behind closed doors "negotiating" for the past two weeks, but you didn't hear that from me). 

To help usher in his new regime, Lanier has made Lora (previously "Lanier for Ex-President" candidate) a Partner at The AD Company.

That's right, folks, we have some new leadership at The AD Company. Lora, who was leading in the votes when the gag order was issued in early May, is now leading the company as well.

And the winner is...

You've been waiting for this--the announcement declaring the new President of The AD Company. Well, here it is. Finally. The news you've been wondering about. 

The delegates and superdelegates and minidelegates and might-as-well-be delegates have all been counted. The voters have spoken. And the winner is...

LANIER JONES.

[insert shocked gasps here!]

More later after the initial shock has worn off!

Whispers of Conspiracy

I am blogging by candlelight. There has been a gag order sent out through ADCO. No one is to speak of ADCO Campaign 2008 or its candidates. I can blog now only under the cover of almost-darkness.

All I can say for sure (and I may face a lashing for saying even this) is that Brian's entrance into the thick of the race has shaken Lora and Lanier.

And now there are whispers of conspiracy in the halls. There are frequent meetings behind closed doors. There are rumors. But I cannot speak of them. I can only tell you that things are changing. The ground is shifting beneath us, and Brian, Lora, and Lanier are behind it. Somehow. Some way.

All remaining ADCO candidates are shrouded in fear for what may come; they have abandoned campaigning. They sit at their desks like worker bees and wait for the icy hand of the future to unveil the campaign's bitter end.

It's coming soon, sooner than you think. It will envelop us all.